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Omnimodular AB — “Build vs. Integrate”

Client

Omnimodular AB
A Swedish tech company specializing in AI infrastructure and modular integration solutions.

Challenge

Omnimodular needed a short explainer video to communicate a complex message clearly:
why building an in-house AI system is costly and slow, while integrating with Omnimodular is faster, simpler, and more reliable.

The goal was to make this comparison instantly understandable through visual storytelling-  without relying on technical explanations.

Our Role

MConverts conceptualized, directed, and produced a fully AI-generated 3D explainer video in a clay-style aesthetic.
The film uses a split-screen format to contrast two journeys:

  • Left (orange side): a team struggling with bugs, costs, and project delays.
  • Right (teal side): a team thriving with Omnimodular’s efficient integration platform.

Each frame mirrors the other in layout and action, visually reinforcing the message that integration saves time and effort.

What Made It High-End

1. Concept Clarity Through Dual Storytelling

The video’s parallel structure presented two scenarios side by side, making the value proposition immediately clear.
Viewers could compare both outcomes at a glance- a format that delivers maximum understanding with minimal narration.

2. Consistent Characters & Environment Design

Across all six frames, the characters, room layouts, and props were consistently designed to maintain perfect symmetry.
This precision required advanced control over AI scene generation and attention to detail across lighting, framing, and composition.

3. Element Consistency

Repeated visual elements — tables, laptops, documents, and signage (“AI,” “BUG,” “INVOICE,” “COSTS & DELAYS”) were rendered with identical proportions and camera angles on both sides.
This level of design continuity gave the video a structured, cinematic quality uncommon in AI-generated explainers.

4. Advanced Art Direction & 3D Style

MConverts developed a soft 3D clay aesthetic with a pastel palette to humanize the technical subject.
Lighting, contrast, and expression were used to communicate emotion — frustration versus ease, without relying on dialogue.
The result was a visually warm, high-end explainer that felt handcrafted yet fully generated through AI.

Outcome

The final video became Omnimodular’s flagship explainer asset, used across their website, investor presentations, and product launches.
It turned a complex B2B message into an engaging visual story that clearly demonstrated the advantages of working with Omnimodular.

Client Quote

“We’re very impressed by the results and happy about the collaboration with MConverts!”
— Vera Holst, Co-Founder, Omnimodular AB